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by: Zofia Józefkowicz   As of December 2025, U.S. retailers and brands are preparing for GS1’s Sunrise 2027 (2D at POS); timelines and capabilities vary by retailer and category. This article is informational and not legal, technical, or packaging advice.   Most people do not wake up thinking about barcodes. Yet by the end of 2027, U.S. checkout lanes are moving toward reading 2D barcodes as easily as today’s UPCs. GS1 calls this milestone Sunrise 2027. The change sounds tech

For years, businesses worked in the dark. Things got made, shipped, and sold. But no one saw what really happened. That’s changing. Customers and partners want to see inside. The future belongs to those who turn on the lights. Because when truth is visible, trust grows. From black box to glass box. That’s the future of transparency.

Across Europe, the product label is becoming something more: a living record of how an item is designed, made, maintained, and renewed. Leaders who read the signals are moving early; they see compliance as table stakes and product data as an edge. 

Imagine scanning a product and instantly seeing where its materials came from, how it was made, and how it can be reused at the end of its life. That’s the promise of a Digital Product Passport: turning products into transparent stories of responsibility and innovation.